The social media market in India is a rapidly growing and dynamic sector, driven by the increasing adoption of smartphones and the growing popularity of social media platforms among Indian consumers. According to a report by Mordor Intelligence, the social media market in India was valued at USD 1.6 billion in 2020 and is expected to reach USD 2.3 billion by 2025, at a CAGR of 7.2% during the forecast period.
The social media market in India is highly diverse, with a range of platforms available, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, among others. The market is supported by the presence of a large number of domestic and international social media companies, as well as a robust advertising ecosystem.
The social media market in India is also supported by the increasing adoption of digital marketing strategies by businesses, as well as the growing demand for social media influencer marketing. Additionally, the growing trend of online content creation and consumption is driving the growth of the social media market in India.