Generic Keywords or Keyword Domain Names are essential part of Lead Gen or Lead Generation. In essence, you identity the Top 10 or 20 keywords in your industry / category / niche and use those keyword domain names to promote your product or service. These keywords are usally the most relevant and popular search terms. 

What is Lead Gen :

Lead generation is the process of identifying and cultivating potential customer leads for a business. It involves various strategies and tactics to attract and capture the interest of potential customers, with the goal of turning them into paying customers.

Lead generation can be done through a variety of channels, including online marketing, social media, email marketing, content marketing, and events. Some common techniques used in lead generation include creating landing pages, offering free trials or demos, conducting surveys, and running promotions or contests.

The ultimate goal of lead generation is to generate qualified leads that are likely to become paying customers. These leads are typically nurtured through the sales process until they are ready to make a purchase. Lead generation is an important aspect of marketing and sales, as it helps businesses identify and target potential customers and helps to build a pipeline of qualified leads for the sales team to follow up on.