Domain Market Report - India from 2020


Author(s): Mr. Raj Kumar Shahi , Mansi Kedia, Richa Sekhani, Gangesh Varma, Ujjwal Krishna and Raj Kumar Shahi 

On the back of a vibrant Internet ecosystem in India, thrives a rapidly growing domain name market. Domain name registrations counts in India recorded a total of 5 million in May 202045 . In the absence of a centralised system for data collection, statistics on the domain name market are available from multiple sources, often different from each other. Registrations in India, however, account for only 1.24 percent of the global market. 46 . The popularity of “.com” is also observable in India. As a legacy TLD it commands almost 51% of the domain name market in India. Stakeholder discussions revealed that .com and .in are the first and second most preferred domain names respectively in India as was also concluded from the survey results analysed in section 4.The top 3 TLDs in India include .com, .in and .org with their respective share being 50.68%, 31.14% and 4.41% respectively.

Despite the growth in domain name registrations, India is still far behind several countries in overall domain penetration ratio. Defined as the number of domains per 1000 Internet users, the domain penetration ratio in India is 1.12%, compared to China which sits at 3.3% and the US at 38%. Moreover, domain registrations are concentrated49in a few states. Maharashtra, Delhi/ NCR, Tamil Nadu and Karnataka account for 50% of the total registrations; states where Internet usage, online businesses and startups are thriving. Moreover, there are relatively fewer registrants who actively use their domain names when compared to developed and other developing countries. A report by dataprovider.com analysed 260 million domain registrations and found that only 1 million (57.9%) of those had developed50websites. Of these 57.1% were used by businesses and 39.8 % as personal websites. Of the developed websites, about 2.1% websites are used by e-commerce platforms and 1% for blogging51 . Interestingly, a significant proportion of registered domains continue to remain undeveloped (in this sample 42.1%). This reflects the lack of meaningful utilization of domain names by registrants in India.


.CN vs .IN Current Domain Name Registrations

.CN comprises of 52% of all domains registered in China. You think .IN will be headed this way in India , why not ? In most developed countries (.de, .co.uk, .ca , .com.au and more) the country code TLD , dominates business websites and branding.

Considering only 3 million (.IN and .CO.IN Domains) have been registered, the future is quite bright and expect huge growth this decade . Released for public registrations and global registrations in 2005, the .IN overall numbers have lagged with very low Domain Names per capita for India. This will change in the decade ahead .
Source : https://www.cnnic.com.cn .

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BetterPlace.co.in raises $40 million funding


Keyword Domain Names for Lead Gen

Generic Keywords or Keyword Domain Names are essential part of Lead Gen or Lead Generation. In essence, you identity the Top 10 or 20 keywords in your industry / category / niche and use those keyword domain names to promote your product or service. These keywords are usally the most relevant and popular search terms. 

What is Lead Gen :

Lead generation is the process of identifying and cultivating potential customer leads for a business. It involves various strategies and tactics to attract and capture the interest of potential customers, with the goal of turning them into paying customers.

Lead generation can be done through a variety of channels, including online marketing, social media, email marketing, content marketing, and events. Some common techniques used in lead generation include creating landing pages, offering free trials or demos, conducting surveys, and running promotions or contests.

The ultimate goal of lead generation is to generate qualified leads that are likely to become paying customers. These leads are typically nurtured through the sales process until they are ready to make a purchase. Lead generation is an important aspect of marketing and sales, as it helps businesses identify and target potential customers and helps to build a pipeline of qualified leads for the sales team to follow up on.


SocialMedia.in Domain Name

The social media market in India is a rapidly growing and dynamic sector, driven by the increasing adoption of smartphones and the growing popularity of social media platforms among Indian consumers. According to a report by Mordor Intelligence, the social media market in India was valued at USD 1.6 billion in 2020 and is expected to reach USD 2.3 billion by 2025, at a CAGR of 7.2% during the forecast period.

The social media market in India is highly diverse, with a range of platforms available, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, among others. The market is supported by the presence of a large number of domestic and international social media companies, as well as a robust advertising ecosystem.

The social media market in India is also supported by the increasing adoption of digital marketing strategies by businesses, as well as the growing demand for social media influencer marketing. Additionally, the growing trend of online content creation and consumption is driving the growth of the social media market in India.

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